From Storytelling to StoryLiving: A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. L learn why many believe XR to be the greatest disruptor of entertainment in our generation. The transition from storytelling to "storyliving" will be supported by examples from Star Wars — one of the richest and deepest fictional universes ever brought to life. Vicki will share insights from ILMxLAB’s internal experiments as well as polished experiences like the award-winning "Vader Immortal — A Star Wars VR Series" and the recently launched "Star Wars: Tales from The Galaxy’s Edge." You’ll also get a glimpse into how ILMxLAB sees the future and their approach to bringing that vision to life.