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Scaling Coca-Cola's Content Creation with OpenUSD and NVIDIA Omniverse
, CTO, Grip/INDG
, Global Director, Packaging Graphics and Product Visualization, Coca-Cola Co.
In this exciting session, Grip, a leader in content generation at scale, showcases their innovative approach and integration of the latest technologies to provide a controlled content creation environment for clients such as Coca-Cola. They built on OpenUSD and NVIDIA Omniverse to deliver a solution for the creation of digital twins and content that can be used in across a large variety of use-cases (digital shelf, campaigns, inventory, AI and more) and across multiple workflows, including traditional DCCs. We'll show how Grip combines digital twins with traditional production techniques as well as cutting edge generative AI, to streamline content production, significantly reducing time-to-market and expanding creative options for marketers. Learn how major customers, such as Coca-Cola, have used digital twins to automate production throughout their business, enabling faster iterations, richer storytelling, and more engaging marketing assets.