How Generative AI Can Push Fashion Forward — Responsibly (Presented by EY)

Generative AI (GenAI) is in vogue, but it’s more than just a trendy technology. It's powerful enough to help fashion designers conceptualize new ideas and improve time-to-value. To unlock significant potential, companies need to train existing image models to understand the nuances of existing products, forms, and functions. They also must address the risks in using GenAI for new product designs. John Dubois of EY and Damian Fernandez Lamela of Fossil will discuss how a company can integrate its specific, domain-relevant information into pre-trained, generalized AI models to develop models customized for its business. They'll provide insights on ways a company can drive incremental revenue through product innovations while protecting itself from intellectual property leakage and other liability risks in this evolving space. Overall, we aim to equip companies with the knowledge and strategies they need to effectively implement GenAI solutions while managing associated risks.